BARRIE, Ontario — The community of Barrie and the Canadian manufacturing sector are mourning the sudden and unexpected passing of Steve Loftus, co-founder and Chair of the Board of Innovative Automation Inc., a trailblazer whose impact on the automotive industry and his local community was both profound and lasting. Loftus died suddenly this week, leaving behind a legacy of innovation, leadership, and deep community engagement.
A respected entrepreneur, mentor, and friend to many, Loftus was best known as a founding partner of Innovative Automation, a company that helped shape modern automation practices across North America. Under his leadership, the company grew to become a powerhouse in the automotive sector, known for developing cutting-edge automation solutions that transformed manufacturing processes and raised industry standards.
Loftus served as Chair of the Board in recent years, continuing to influence the company’s direction and foster a culture of excellence and innovation. Colleagues and industry peers often referred to him as the embodiment of the word “innovator” — not just for the technologies he helped pioneer, but for his forward-thinking approach to business, sustainability, and leadership.
“Devastated by the sudden passing of a respected friend, husband, father, extraordinary business visionary, and the true epitome of an innovator,” a close associate shared. “Steve literally changed the world for the better. Rest peacefully, my friend.”
Loftus was not only a leader in industry but also a pillar of the Barrie community. He was known for his humility, generosity, and commitment to creating opportunities for others. Whether mentoring young engineers, supporting local initiatives, or fostering a progressive and inclusive workplace, he left a meaningful mark on everyone he encountered.
Friends, family, and colleagues are remembering Steve as a deeply devoted husband and father, a trusted advisor, and someone who inspired greatness simply by being himself.
Steve Loftus is survived by his wife, family, and a wide circle of friends, employees, and industry partners who are forever changed by his vision and heart. His loss is not only personal but also a significant one for Canada’s innovation landscape.